Comments Off on Football, Meat Pies, Kangaroos… Next Aussie Brand?
A couple of years ago the Australian Government announced it was offering Advertising agencies a “prize” of twenty million dollars to come up with a new “brand” to sell Australia overseas… and not just for tourism!
The new “Brand Australia” advertising campaign is designed to ensure continued interest in Australia not only as a tourist destination but as a place to live, a place to invest in, etc… pretty “big picture” stuff.
Some of the interesting campaigns we’ve had:
- football, meat pies, kangaroos and Holden cars. Remember THAT campaign? If you do, then you must be starting to show your age 🙂
- Paul Hogan and his “put another shrimp on the barbie”,
- Kylie Minogue – our Queen of music and still a great ambassador O/S,
- and more recently Lara Bingle… the “Where the bloody hell are ya?” campaign was apparently a huge flop and even banned in a few overseas countries
So waddyareckon is gonna help sell Australia overseas?
Coincidence or not??? One thing I’ve noticed a lot more in the last few days has been this new Qantas “I still call Australia home” commercial!
Remember… it’s NOT just about people and places… you’ve got to include education, investment and trade to keep the Government happy and secure your $20million.
Mark Whitty’s latest CD is a fun filled, 50 year tribute to the Australian / Melbourne jazz pioneers who helped Mark and his sons, Patrick, Richard and Mark — a.k.a. Doctor Jazz & Sons — so much during the 2nd half of the 20th Century.
It’s a 30s-50s Retro Jazz twin CD-book set, with a PDF book supplying sheet music with chords you can print out.
This is the full story of Mark Whitty’s 50 years in Jazz in OZ.
Where Do Ya Get It?
The Doctor is IN!
Please enjoy this short sample of Doctor Jazz…
Aussies apparently lead the way in turning water into energy which, considering most our our “lucky country” is desert, is just a little strange…
I was surprised to learn that University of Queensland researchers have been able to turn dirty dishwater into electricity  since 2005, and even more amazed to hear they’ve found a way to make power from beer  of all things.
Prince Charles also hit the news with reports of having his 38 year old Aston Martin converted to run on wine  It’s funny trying to imagine bottles of Bollinger being poured into his gas tank, but he actually uses the “leftover” wine from a nearby winery and converts it to bio-fuel.
We’ve been looking at alternate ways to power our motor vehicles since, well… forever… but when the price of gas hits all time highs as it has done recently… it should come at no surprise that you can now very easily convert your car to run on water (either completely, or partly).
Yes – seriously — WATER!
Apparently… water can burn (quite well actually – even better than gasoline)!
These HHO water fuel kits can be used to vastly increase the fuel economy of petrol or diesel powered vehicles (yes – cars AND big trucks as well!)
And just a couple of litres of water lasts for ages and can result in increases of up to 75% in your fuel economy – so there’s some great savings to be made there if you do a fair bit of driving!
Heck, with interest rates going through the roof… and the cost of living skyrocketing because of increased petrol prices… this is one area where you CAN take control and bite back!
Convert your car to run on water… and make some pretty good savings as well! It’s a much cheaper option than buying a brand new hybrid vehicle to do your bit for the environment!
Oh… and there’s a great new home employment opportunity happening here… All around the world, savvy people are setting themselves up in business and doing the conversions for those of us who aren’t mechanically minded!
But you know… all of this water powered stuff is NOT new technology 🙂 Kiwi Steve Ryan (not quite an Aussie, but our close neighbour) was on 60 Minutes in 2005 with his motorcycle that runs only on water!
And way back in the early 1990’s, in an American TV news report, Stan Meyer demonstrated a 4 cylinder dune buggy using only water as fuel.
It seems we’ll be chasing alternate fuel sources forever… and whether one of them ever becomes mainstream… well that’ll probably be up to the oil companies, once they’ve made as much money as they can from their main polluting fossil fuel based products!
Interesting Fact: Apparently HHO Gas (or Brown’s Gas) is a water fuel technology that’s been around for over 100 years! Hmmmm…. makes me wonder just who has been suppressing this technology???
Are you looking for work in Australia?
There are literally thousands on jobs online at Careers OnLine
Pulled directly from major newspapers and online services, start your search for a new job online with the Australian Job Vacancies at Careers OnLine.
From Accountants to Secretaries, Doctors and other Health Professionals, Mining Jobs and more… if there’s a Positions Vacant in Australia, it could be listed here!
Oh… and if you need a little career help from an ex-Careers Adviser???
Well… you’ll find LOTS of info on that there too 🙂